Social Media Analytics
One thing that is hard to do sometimes is to interpret what actions mean on social media. The fact is, not all actions even matter. It’s important to know what matters and what doesn’t. It’s also important to know what everything means or potentially means based on other factors and the goals you set. Below are some important questions to consider. * Leads – How many new leads did you get from the action you performed? If you set up a freebie guide and marketed that, how many people signed up and downloaded it? If people downloaded a freebie, how many who did that took further action? * Engagement – When you make a post, how many people respond in some way to the engagement? What was the point of the engagement? Did the audience do what you thought they’d do? * Reach – How many people shared your post? How far did the post reach, meaning how many people laid eyes on it and shared it? If a lot of people shared it, you might consider adding more content like that. * Impressi...