Using Analytics to Detect Fraud
One of the most dreaded forms of fraud on the net is click fraud. It costs marketers and advertisers an enormous amount of money each year. Thankfully, you can discover click fraud and protect yourself if you know how. It’s important to do so since click fraud is more than a five billion dollar business. How Many Clicks from the Same IP Address? Check to find out how long the clicks have been coming from the same IP address, and compare that to all your other clicks to find out if it’s possible that it’s click fraud. If you check enough, you'll know the pattern for your own website and know when something is wrong so you can block that particular IP address when needed (if it’s a static IP address). You can find this information in your server’s log. Use a Service Like ClickReport.com With this service you can find out a lot of information about your PPC activity that you need, such as date, time, IP address, location, keywords and much more. This is a great way to protect