Using Analytics to Understand Your Competition
The more you can understand your competition, the better business you’re going to have. You can learn so much from them - especially if they’ve been around longer than you have. If you know for a fact the competition is profitable and that they are good at what they do, it’s even more important to learn all you can from them. You can do that by using analytics. * Google Alerts – This is an excellent, free service. Sign in and choose keywords, names, and more to search for. Then, set up how often you want to receive the alerts in your email inbox. You can scan each email to find information about your competition that you can use in your own business. Link - https://www.google.com/alerts * Social Mention – Use this cloud-based search engine to search websites, blogs and more for mentions about your competition. Then you can go take a look at what they’re doing. Identify the gaps in their offerings and you can outshine your competition in no time. Link - http://socialmention.c