Common Analytics Mistakes
If you truly want to improve your business, get more customers and make more sales, then you need to mind your numbers. The metrics behind what is working or not working is very important. They say that only 20 percent of your actions make up 80 percent of the results. What if you’re working on the wrong 20 percent? If you study analytics, you’re going to be so much more likely to work on the right 20 percent. Below are nine common analytics mistakes. Hopefully by reading them you'll avoid making the same mistakes yourself. 1. Not looking at the Numbers at All – Many people have perfectly successful online and offline businesses where they never look at a single number. One might wonder what the point is if you’re already successful. But, the fact is, how much more successful can a business owner be if they know what’s working and what’s not working? 2. Looking at the Wrong Information – Many new people study information that really doesn’t matter. For example, are “bounce