A/B Testing with Google Analytics
A/B testing consists of having two versions of whatever you’re testing that are very slightly different. You then divide the traffic between the two versions and see which one converts at a higher rate. It seems simple enough but most marketers don’t even do it, even though it has shown time and again that website owners who conduct proper A/B testing experience higher conversions and a higher return on investment than those who don’t. Create the Marketing Collateral Whether it’s a sales page, newsletter landing page or something else entirely, create the designs in twos. You want to create two landing pages (A and B) that are slightly different. For example, perhaps each page has a different image on it, or a different headline, or perhaps a different buy/call to action button. Upload the Pages to Your Site You’ll need the URLs of the pages that you want to test. Make sure when you collect the URLs that you name each test page so that you know which one each URL is assigned t