Using Analytics to Understand Your Visitors
Your website visitors are much more than page views. They are people that take various actions (or not) when they get to your site. It’s important to understand as much as you can about them. Due to Google’s powerful network they have a lot of information on your users. You may as well use it to get to know your real audience. * Who Are They? – Knowing exactly who your visitors are is useful because when you first choose your audience you are usually just making a guess on the best audience so that you can create marketing materials and products and services. But, once you have your site live and your products selling, checking up to ensure that you’re still marketing to the right people helps tremendously. * Where Did They Come From? – How your audience finds you is an important thing to know. Because if your audience is finding you more from one location over another, you need to up your activities there so you can get more of that traffic. In Google Analytics you can find thi