Using Analytics to Improve Your Website
Website analytics are there to help you track and measure various parameters of your website. But, they can also help you ensure that your website is completely optimized in every aspect - including layout, speed, SEO, and more. For example, with Google Analytics you can create many different reports to help you understand the health of your website. Set Goals First The first thing to do is set goals for your analytics. For example, if you are having a webinar you might want to study how many people sign up for your webinar and signed up for your newsletter. If you’ve created a white paper you may want to keep track of how many people downloaded the white paper, and if you put links inside the white paper you want to know how many people click through. * Did SEO Work or Not? - Using the analytics that you have available, you can find out if traffic or conversions increased after you updated your SEO on your site and added more content. * What Type of Content Works Best? - You