Marketing Analytics | Marketing Data Analytics | Web Marketing Analytics

One of the most dreaded forms of fraud on the net is click fraud. It costs marketers and advertisers an enormous amount of money each year. Thankfully, you can discover click fraud and protect yourself if you know how. It’s important to do so since click fraud is more than a five billion dollar business. How Many Clicks from the Same IP Address? Check to find out how long the clicks have been coming from the same IP address, and compare that to all your other clicks to find out if it’s possible that it’s click fraud. If you check enough, you'll know the pattern for your own website and know when something is wrong so you can block that particular IP address when needed (if it’s a static IP address). You can find this information in your server’s log. Use a Service Like ClickReport.com With this service you can find out a lot of information about your PPC activity that you need, such as date, time, IP address, location, keywords and much more. This is a great way to protect

One thing that is hard to do sometimes is to interpret what actions mean on social media. The fact is, not all actions even matter. It’s important to know what matters and what doesn’t. It’s also important to know what everything means or potentially means based on other factors and the goals you set. Below are some important questions to consider. * Leads – How many new leads did you get from the action you performed? If you set up a freebie guide and marketed that, how many people signed up and downloaded it? If people downloaded a freebie, how many who did that took further action? * Engagement – When you make a post, how many people respond in some way to the engagement? What was the point of the engagement? Did the audience do what you thought they’d do? * Reach – How many people shared your post? How far did the post reach, meaning how many people laid eyes on it and shared it? If a lot of people shared it, you might consider adding more content like that. * Impressi