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A/B Testing with Google Analytics

A/B testing consists of having two versions of whatever you’re testing that are very slightly different. You then divide the traffic between the two versions and see which one converts at a higher rate. It seems simple enough but most marketers don’t even do it, even though it has shown time and again that website owners who conduct proper A/B testing experience higher conversions and a higher return on investment than those who don’t. Create the Marketing Collateral Whether it’s a sales page, newsletter landing page or something else entirely, create the designs in twos. You want to create two landing pages (A and B) that are slightly different. For example, perhaps each page has a different image on it, or a different headline, or perhaps a different buy/call to action button. Upload the Pages to Your Site You’ll need the URLs of the pages that you want to test. Make sure when you collect the URLs that you name each test page so that you know which one each URL is assigned t
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Top Analytics Tools You Can Use

One of the most important things you can do as a business owner who uses internet marketing is to study the numbers. Some people think analytics is boring, but in truth it can be very exciting to find the key to unlock higher conversions and higher return on investment. Here are Nine different analytics tools you can use. 1. Chartbeat – This cloud-based software is a little different than some of the other products out there. This company realizes that clicks are only part of the story. With this software you’ll know right away what content is working best on your website or blog. Link - https://chartbeat.com/ 2. Adobe Analytics – With this service you can gather deep insights in all your online activities, including mobile. Get to know each customer’s journey inside and out from A to Z with just a few clicks. You can conduct a 360 customer analysis, use predictive intelligence and more. Link - http://www.adobe.com/marketing-cloud/web-analytics.html 3. Google Analytics
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Location: Bengaluru, Karnataka, India
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Common Analytics Mistakes

If you truly want to improve your business, get more customers and make more sales, then you need to mind your numbers. The metrics behind what is working or not working is very important. They say that only 20 percent of your actions make up 80 percent of the results. What if you’re working on the wrong 20 percent? If you study analytics, you’re going to be so much more likely to work on the right 20 percent. Below are nine common analytics mistakes. Hopefully by reading them you'll avoid making the same mistakes yourself. 1. Not looking at the Numbers at All – Many people have perfectly successful online and offline businesses where they never look at a single number. One might wonder what the point is if you’re already successful. But, the fact is, how much more successful can a business owner be if they know what’s working and what’s not working? 2. Looking at the Wrong Information – Many new people study information that really doesn’t matter. For example, are “bounce
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Location: Chennai, Tamil Nadu, India
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Using Analytics to Detect Fraud

One of the most dreaded forms of fraud on the net is click fraud. It costs marketers and advertisers an enormous amount of money each year. Thankfully, you can discover click fraud and protect yourself if you know how. It’s important to do so since click fraud is more than a five billion dollar business. How Many Clicks from the Same IP Address? Check to find out how long the clicks have been coming from the same IP address, and compare that to all your other clicks to find out if it’s possible that it’s click fraud. If you check enough, you'll know the pattern for your own website and know when something is wrong so you can block that particular IP address when needed (if it’s a static IP address). You can find this information in your server’s log. Use a Service Like ClickReport.com With this service you can find out a lot of information about your PPC activity that you need, such as date, time, IP address, location, keywords and much more. This is a great way to protect
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Location: Hyderabad, Telangana, India
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Social Media Analytics

One thing that is hard to do sometimes is to interpret what actions mean on social media. The fact is, not all actions even matter. It’s important to know what matters and what doesn’t. It’s also important to know what everything means or potentially means based on other factors and the goals you set. Below are some important questions to consider. * Leads – How many new leads did you get from the action you performed? If you set up a freebie guide and marketed that, how many people signed up and downloaded it? If people downloaded a freebie, how many who did that took further action? * Engagement – When you make a post, how many people respond in some way to the engagement? What was the point of the engagement? Did the audience do what you thought they’d do? * Reach – How many people shared your post? How far did the post reach, meaning how many people laid eyes on it and shared it? If a lot of people shared it, you might consider adding more content like that. * Impressi
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Location: Tiruchirappalli, Tamil Nadu, India
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Using Analytics to Improve Your Website

Website analytics are there to help you track and measure various parameters of your website. But, they can also help you ensure that your website is completely optimized in every aspect - including layout, speed, SEO, and more. For example, with Google Analytics you can create many different reports to help you understand the health of your website. Set Goals First The first thing to do is set goals for your analytics. For example, if you are having a webinar you might want to study how many people sign up for your webinar and signed up for your newsletter. If you’ve created a white paper you may want to keep track of how many people downloaded the white paper, and if you put links inside the white paper you want to know how many people click through. * Did SEO Work or Not? - Using the analytics that you have available, you can find out if traffic or conversions increased after you updated your SEO on your site and added more content. * What Type of Content Works Best? - You
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Location: Coimbatore, Tamil Nadu, India
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Why Analytics Is Essential for Marketing Success

Studying the metrics of what you do is a very important part of having a successful business. Without looking at the numbers you really cannot know exactly why you experienced either success or failure. You can make assumptions, but when you don’t have to do that it’s better to use facts to ensure that your efforts aren’t a waste. * If You Can’t Measure It Doesn’t Exist – When you set goals, they should be something that can be expressed in numbers: clicks, page views, sign-ups, buys and so forth. You can even assign values to conversions so that Google Analytics tells you what a particular conversion is worth to you without you having to leave the system. * Help You Get to Know Your Visitors – You probably set up a certain idea of your audience before you even started your business. You created marketing materials based on your ideal audience and it’s worked. But, can it work better? If you dig deep into your audience’s demographics (especially the people who’ve converted), you
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Location: Puducherry, India
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